In 2009, comedian and writer Mark Malkoff partnered with AirTran to overcome his fear of flying. For 30 days straight, Malkoff would live on AirTran aircraft traveling from city to city, providing content such as videos, tweets, and live-blogging his experiences straight from the plane. Taking advantage of the opportunity, AirTran had used this to promote the fact they were the first airline to offer WiFi fleet-wide having recently completed their installation process. And, of course, they painted an aircraft for the occasion. The videos survive to this day on YouTube, which you can check out for yourself here.